What is lookbook all about?

I’ve been active with this lookbook thing for almost 2 months and i have noticed some things and ask, what is lookbook all about? Is it about the camera they used? then how come there are some looks there that it isn’t clear and yet a lot of people hype? Is it about how you look in cam? Is it about how popular are you in lookbook? Is it about what clothes you wear or what footwear you have? Is it about how many friends you have in lookbook? what??? anybody there who can answer me??? Or fashion itself is in the eye of the beholder???

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